Lead Generation & LinkedIn Outreach Specialist (Discovery Biology Services)

Lead Generation & LinkedIn Outreach Specialist – Discovery Biology Services

Avivir LLC is a research, manufacturing, and investment organization focused on the development of advanced medical devices and pharmaceutical products. We are committed to improving the quality of healthcare services and increasing access to innovative solutions for our clients.

We are looking for a proactive and results‑driven Lead Generation & LinkedIn Outreach Specialist to proactively identify, engage, and qualify potential clients using our materials such as website and PPT deck as the core sales asset.

You will translate our service capabilities (kinase/GPCR assays, in vivo efficacy models, HTS, medicinal chemistry, etc.) into targeted, value‑driven LinkedIn conversations that generate qualified leads for our business development team.

Key Responsibilities
1. Lead Identification & Targeting
- Identify relevant decision‑makers in target organizations:
Directors/VPs of Discovery Biology, Heads of Pharmacology, CSOs, R&D Managers, External Innovation leads.

- Focus on:
Small–mid‑size biotech companies
Pharma R&D units (oncology, inflammation, autoimmune, others)
Academic translational research centers
CRO sourcing managers

- Use LinkedIn Sales Navigator, company databases, and industry event participant lists.

2. Content‑Driven Outreach

- Leverage the existing sales materials to craft:
Short, punchy LinkedIn messages (connection requests, InMails)
Follow‑up sequences highlighting specific services:
“We just ran 100k‑compound HTS on DYRK1A in 5 weeks”
“GLP‑ready in vivo xenograft models – HCT116, MDA‑MB‑231, etc.”
“Editable price placeholders – ready to fill with your target budget.”

- Customize messaging per lead type:
Biotech → speed, flexibility, decision‑grade data
Pharma → quality standards (GLP/ISO), translational biomarkers, regulatory readiness
Academia → affordable assay development, clear reporting

3. Campaign Management
- Run monthly outreach campaigns based on:
Target family (kinases, GPCRs, epigenetics)
Service type (HTS, in vivo efficacy, biomarker analysis)
Geography (EU, US, UK)
Track engagement (views, replies, meeting acceptances) in a simple spreadsheet.
A/B test messaging: problem‑first vs. capability‑first.

4. Lead Qualification & Handoff
Qualify leads using BANT:
Budget – Do they have a discovery budget?
Authority – Are they a decision‑maker or influencer?
Need – Do they need HTS, in vivo models, or custom assays?
Timeline – Next 3–6 months?
Book discovery calls for the Business Development team.
Document lead status, pain points, and requested services.

5. Community Engagement
Join and participate in relevant LinkedIn groups:
Drug Discovery & Development
Targeted Protein Degradation
GPCR & Kinase Pharmacology
Oncology Translational Research
Share lightweight content (poll, one‑pager snippet, case study summary) from the presentation deck to build credibility.

What You Bring

• 1–3 years of B2B lead generation experience, ideally in life sciences, CRO, or lab services
• Proven experience using LinkedIn Sales Navigator for outreach
• Ability to translate technical services (assays, in vivo models, HTS) into client‑focused value propositions
• Fluent English (written) – clear, concise, and professional
• Self‑starter comfortable with remote collaboration and CRM tracking

Nice to have: Basic understanding of drug discovery terminology (kinase assay, xenograft, PK/PD)

What we offered:

• Competitive salary (negotiable based on experience);
• Fully Remote Role;
• Official employment contract
• Full materials (ready‑to‑use content, price placeholders, service menus)
• Target company lists (starting point)
• Message templates and follow‑up sequences
• Access to subject matter experts for technical questions